Getting the Most Out of Social Media

 Those who enjoy the most career success never stop learning. But how does a Baby Boomer help a Millennial co-worker learn, when they are on completely different communication channels?  Learn how to use social media resources to bridge the gap. 

Our presenter, Ms. Lacey Lively, is a millennial with extensive public relations experience as the City of College Station’s Marketing & Community Outreach Coordinator where she delivers useful information every day to College Station residents who represent multiple generations. She develops and executes communication strategies using a variety of platforms including Facebook, Twitter, LinkedIn and others. In this presentation, she will provide real-world examples of how those platforms can enhance your training programs and reach audiences of any age. She will also share FREE resources you can use, both professionally and personally, to reach tech-savvy employees where they spend most of their time.

Lacey Lively began her journey with the City of College Station as an intern in 2008. Her role has evolved into quarterbacking the City’s marketing endeavors, including managing the City’s Social Media accounts, marketing plan design and execution, Citizens University coordinator, print and web-based product design including the City’s bi-monthly utility bill insert newsletter, and video productions. You’ve probably seen her on Channel 19, where she frequently appears as the guide to all things City. A native of Beaumont, TX, Lacey earned her degree in agricultural journalism and communications from Texas A&M University in 2009, and became a Certified Public Communicator (TCU/TAMIO) in 2015.

 Join Brazos Valley Association for Talent Development for next monthly meeting for a presentation entitled GETTING THE MOST OUT OF SOCIAL MEDIA.

This program maps to ATD's Foundational Competency in Technology Literacy and with Area of Expertise in Learning Technologies . For more information, visit https://www.td.org/Certification/Competency-Model.